Marketing, advertising and communication: finding employees
Digital advertising, SEO, content creation and communication differ in tasks and measurement of result. Define channels, budgets, and work samples for the role.
What positions can you choose?
Before searching for an employee, we define specific tasks, the location of work in Lithuania, the schedule, the remuneration interval and mandatory qualifications. The title of the profession is only the beginning: other skills must be linked to the employer's workplace.
Marketing specialists
Work experience and skills: Experience with campaign planning, audiences and performance reporting is a plus for this position. Ask the candidate to list specific previous work and personal responsibility - job titles alone are not enough on a CV.
Practical check: Ask to show the project with a clear objective, the data used and the measured result.
In the job offer: enter the workplace in Lithuania, the schedule, the salary range and what skills are needed on the first day and what the employee can be trained for.
Digital Marketing Managers
Work experience and skills: Experience with channel budgets, conversions and analytics is essential to this position. Ask the candidate to list specific previous work and personal responsibility - job titles alone are not enough on a CV.
Practical check: Ask to show the project with a clear objective, the data used and the measured result.
In the job offer: enter the workplace in Lithuania, the schedule, the salary range and what skills are needed on the first day and what the employee can be trained for.
SEO specialists
Work experience and skills: Experience with technical auditing, content optimization, and Search Console data is a plus for this position. Ask the candidate to list specific previous work and personal responsibility - job titles alone are not enough on a CV.
Practical check: How would you separate a technical indexing issue from a change in organic search demand?
In the job offer: enter the workplace in Lithuania, the schedule, the salary range and what skills are needed on the first day and what the employee can be trained for.
Google Ads specialists
Work experience and skills: Experience with search campaigns, query analysis and conversions is essential for this position. Ask the candidate to list specific previous work and personal responsibility - job titles alone are not enough on a CV.
Practical check: Where would you start your analysis if your ad is getting clicks but no queries?
In the job offer: enter the workplace in Lithuania, the schedule, the salary range and what skills are needed on the first day and what the employee can be trained for.
Social network specialists
Work experience and skills: experience with content calendar, communities and campaign results is important to this position. Ask the candidate to list specific previous work and personal responsibility - job titles alone are not enough on a CV.
Practical check: Ask to show the project with a clear objective, the data used and the measured result.
In the job offer: enter the workplace in Lithuania, the schedule, the salary range and what skills are needed on the first day and what the employee can be trained for.
Content creators
Work experience and skills: Experience with text, video and the publishing process is essential to this position. Ask the candidate to list specific previous work and personal responsibility - job titles alone are not enough on a CV.
Practical check: Ask to show the project with a clear objective, the data used and the measured result.
In the job offer: enter the workplace in Lithuania, the schedule, the salary range and what skills are needed on the first day and what the employee can be trained for.
Graphic designers
Work experience and skills: experience in layout, visual identity and portfolio of work is essential for this position. Ask the candidate to list specific previous work and personal responsibility - job titles alone are not enough on a CV.
Practical check: Ask to show the project with a clear objective, the data used and the measured result.
In the job offer: enter the workplace in Lithuania, the schedule, the salary range and what skills are needed on the first day and what the employee can be trained for.
UX/UI designers
Work experience and skills: Experience with user flows, prototyping and design systems is essential to this position. Ask the candidate to list specific previous work and personal responsibility - job titles alone are not enough on a CV.
Practical check: Ask to show the project with a clear objective, the data used and the measured result.
In the job offer: enter the workplace in Lithuania, the schedule, the salary range and what skills are needed on the first day and what the employee can be trained for.
Public relations specialists
Work experience and skills: for this position it is important to check the experience of preparing messages, communication plans and reputation. Ask the candidate to list specific previous work and personal responsibility - job titles alone are not enough on a CV.
Practical check: Ask to show the project with a clear objective, the data used and the measured result.
In the job offer: enter the workplace in Lithuania, the schedule, the salary range and what skills are needed on the first day and what the employee can be trained for.
Marketing Managers
Work experience and skills: Experience in strategy, budget and team management is essential for this position. Ask the candidate to list specific previous work and personal responsibility - job titles alone are not enough on a CV.
Practical check: Ask to show the project with a clear objective, the data used and the measured result.
In the job offer: enter the workplace in Lithuania, the schedule, the salary range and what skills are needed on the first day and what the employee can be trained for.
Selection of marketing, SEO and advertising specialists: what is important for an employer to know?
The results of an SEO specialist are evaluated based on technical errors, query intent and organic search; paid advertising specialist manages budgets and conversion tracking; A social media specialist works with content distribution and community. A design portfolio by itself does not demonstrate the ability to manage advertising investment.
What skills should be tested during the selection process?
Show an SEO candidate a page with a double title and indexing problem, an Ads specialist a campaign with clicks but no queries, and a content creator a product description and audience need. Appreciate the explanation, not just the tool names.
What to include in the employee search query?
Target channels, monthly budget, access to analytics, key conversion, reporting frequency, team composition, and whether strategy or execution is required.
What should not be confused when choosing a candidate?
A specialist using AI for content does not necessarily know technical SEO, data protection or conversion measurement; the criteria must be separate.
A common error in searching for employees
Looking for one "marketer" for everything - SEO, advertising, filming, design and sales - without prioritization or budget.
The principle of verification. Separate mandatory functions from learned functions, specify the salary range and workplace, and inform the candidate in advance about the selection stages. This principle is also recommended Employment service for employers.
How to prepare for the selection?
- Describe the 3-5 most important functions, city, and schedule of your first day on the job.
- Separately note required certifications, experience and what can be taught.
- Agree on the format of candidate screening: an interview, work samples or a short practical task.
- Define the pay range, start of work and response deadlines for candidates.
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Frequently asked questions
Do all candidates appear on this page?
No. This is a guide to occupations and selection criteria for employers. The availability of specific candidate profiles depends on the database and service selected.
Can you look for an employee in any Lithuanian city?
We match the workplace and search channels according to the request. We present the scope and conditions of the search in an individual offer.